A solid digital marketing strategy is the need of the hour in today’s digital landscape. Digital marketing has become the bread and butter of the CMO. Most businesses now rely on the digital marketing primarily for their success and without a proper strategy no business can survive the contemporary cut-throat competition where new firms are mushrooming at every corner.
Traditional way of online advertising is a thing of the bygone days. The reason is that they are less effective and more annoying. It has been seen through research that 18-34 years are more prone to ignore the online banner and digital ads even greater than that of the television advertisements and those in the newspapers. What’s more about 54 percent of the digital users do not click on these ads simply because they don’t trust them.
Therefore, to grab attention with the digital marketing strategy you have to devise something that will catch the attention of the consumers without irritating them.
So here are some tips to optimise your digital marketing strategy.
- Audit Your SEO and Update It More Frequently – You may know that your service or product is great but still you have to ensure that it is reaching the maximum number of people possible. Search Engine Optimization can significantly assist your brand reach the people who want what you are offering. Industry experts recommend to update the SEO on a quarterly basis. This is to keep pace with the Google algorithms that are updated more than 500 times a year. You should find the keywords that make your business gain or lose traction in the search engine cycle for making your brand as searchable and discover able as possible.
- Prioritize the Customer Requirements over Anything Else – As your team gets engaged in developing your service or product and reinstating your web presence it is easier to lose sight of the customers you want. When building a brand online too many people are rushing to purchase ads and drive the revenues by force. But you should understand that the small efficiency improvements in email capture, conversion rates and re-targeting can pay back in a huge way. You will acquire and retain customers more cost-efficiently and also retain money for risk management by opting for this.
- As a Lead Generation Tool Priorities Blogging – In case of SEO, posting relevant and valuable content drives traffic to your social media page as well as your website while enhancing your ranking in the search engine. In fact, it is 13 times more likely for marketers who blog to experience positive return on investment and about 65 percent more leads are generated by companies that blog than those who don’t. For every post that you create there is one more indexed page in your website making it more likely that customers will find you while browsing online. It also indicates to make the search engines know that your website is active which will help your business to appear in the top pages of the browser. What’s more, blogging offers a voice to your brand and almost over 90 percent of the consumers are of the opinion that they are more likely to purchase from a brand that is authentic rather than generic.
The above are some of the most significant digital marketing strategies that you need to consider this year. To ensure that your business keeps up with the ever-changing and effective strategies in this domain you must appoint a reputed and experienced digital marketing company in India where the team is well-aware of the latest trends and the rule of the game impeccably. This way you can rest assured that the digital marketing of your business is in good hands and as results you will get greater conversions.