If you are a business owner, you are very likely to hear from at least one person that you must learn SEO (Search Engine Optimization) and for your business, you can implement an online strategy.
After all, nowadays most of the people to find any business or service look at the internet either on their smartphone or computers.
When you will implement an online strategy for your business you will understand that you need a website and it will require some work before it shows up on the search engine.
Therefore, you have to take some time and spend on it or maybe outsource the process and build a basic website. Maybe you can even use a pre-made template so that the website is up and running.
After doing so much you see that not much is happening. Despite your best efforts the website is not getting “optimized”. You understand this part but you don’t want to deal with the “SEO stuff”.
Since you have heard that a search engine takes a long time and is too technical. The worst part you heard it that it does not guarantee any significant results.
There are lots of business owner who feels in this way. They know the necessity of it but are hesitant to start it on their own or hire an agency.
Let’s look at some of the aspects of SEO for which a newcomer is hesitant to embrace and use it:
It is not any Magical formula
If you have the idea that SEO is a magic potion through which you can get immediate success and profit online, then I must tell you-you are about to get sorely disappointed.
For your business’s profit SEO will prove to be immensely valuable, but you have to be patient as it will take time before you will see a return on your investment.
Those who are new to SEO will have to invest a lot of time and money into it and often after investing so much energy there might be lack of result. This is the major reason that makes business owners reluctant to begin an SEO campaign and continue it.
It is Time Consuming
Those who are new to SEO thinks that this type of online marketing strategy is a long and complicated process that consists of many parts.
There is no doubt that there are a lot of factors which you have to consider when optimizing your website, but it is not necessary that all needs to be done at the same time.
There are some options for the busy business owners who are tackling SEO. The first is to hand over all your SEO tasks and responsibilities to a digital marketing agency. In this way, while the agency is running your online campaign you can spend time in running your E-Business.
The second option you have is to tackle the SEO yourself. This way you can save money and learn SEO but you will spend a lot of time in this process.
SEO is too very Technical
There are many businesses who have the idea that SEO is complicated, and technical that needs to be done by a web developer. They feel that they are unqualified to implement SEO.
There are many technical elements also and business owners are worried that agencies will try to crush them with various industry-specific terms.
Punishment and Penalties
You will inevitably hear about Google’s SEO penalties if you are trying to pursue SEO yourself. It is true that there are many potential penalties for the ones who are careless.
It is very natural for you to be concerned about these things and this is the reason for which it is important to build strategies around the best-known practices.
The brand may appear Gimmicky
There are some business owners who are reluctant to implement an SEO strategy as they believe that by doing so, they would look gimmicky.
This belief comes when you have read or seen situations where SEO is being used as a questionable strategy to earn and buy traffic.
However, in the past may be SEO had earned a bad reputation for being cheap, and a gimmicky way to cheat the search system and buy traffic, but it has changed.
Now, SEO aims in providing web users with valuable information and not merely trick the search engine. You have to know what you are looking for and then you can spot the SEO tactics on a website.
Getting traffic but not Customers
One of the extensively talked about aspect in SEO is its keywords. When you are startup a new campaign keyword research and targeting is a common tactic that is initiated immediately.
You may immediately run into the vast number of relevant keywords if you are doing it on your own and start feeling a bit overwhelmed.
If you learn about keyword analytics you will get an idea about the words through which your website is already ranking and the ones the searchers are using to find your website.
The more you start analyzing your site and find patterns in the keywords, it will become easier for you to identify keywords to the target audience.
The complexity of SEO
The complexity of SEO is often enough that will scare away the owners who don’t have the patience to take the time and effort to deal with it.
There are also some business owners who are content with learning and imputing few of the basic SEO strategies for their websites. It is a good start for the company but they won’t realize the entire potential of SEO.
The slow and steady approach may seem time-consuming but if you keep your patience then over time you can build your rankings and customer base.
It is understandable that you might be hesitant of taking your time and efforts to make an investment in the SEO.
If you are new in the business these fears are very common, but it is better if you what to expect from an SEO strategy beforehand so that it can help you calm some of the fears.
The moment you learn about SEO yourself, you will become more confident and comfortable for implementing your strategy or work together with an agency.
Justin Kemp is working as a Jr. content writer and blogger with Ranking By SEO.
He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.